Digital marketing

Basics Of Podcast? It’s Easy If You Do It Smart


With so many podcasts available online today, you’ve probably listened to at least a few by now. Podcasts are available through various sites and apps, encompassing hundreds–if not thousands–of topics and niches.

Basics of podcast

With their continuous popularity among the masses, podcasting has become an effective form of content marketing. 

Among other media like videos, posts, articles, and visuals, podcasts are unique forms of media that offer listeners an in-depth, almost personal manner of content delivery.

Hence, it has become a trend among websites looking to engage their audience differently. 

Do you think your website will benefit from a podcast? If you don’t have a website, do you want to start a podcast as your central platform? In this article, we are going to go over the basics of podcast, mainly how to start your podcast and the equipment you need to do it.

Plan Your Podcast

Podcasts require careful planning to launch effectively. In the planning stage, you need to think about the following factors:


What is your podcast for? Are you starting a podcast to increase traffic to your website? Do you want an additional source of income through podcast ads? Or do you want to start a podcast as a hobby? Before you start your podcast, it is crucial to know what you’re doing it for.

In this way, you can identify the goals that will keep you motivated throughout the journey.


Podcasts focus on different genres and niches. Are you starting a horror podcast to tell dramatized stories to your listeners? Do you want a motivational show that offers life advice and positivity tips to the audience?

If you run a website, a podcast is an extension of your blog’s content. But if you’re starting a whole new podcast, you can freely choose themes and topics that you want to talk about.


Now that you’ve identified the purpose and niche of your podcast, it’s time to determine your target audience. Your target audience will depend on the first two factors. If you’re creating a nutrition podcast, for example, your target audience is people who are interested in health and fitness.

Once you know your target audience, you can write your episodes depending on what they might want to hear.

Name and Logo.

With thousands of podcasts available on various platforms today, it can be hard to set yourself apart from the competition. But with an eye-catching name and logo, you can have a better chance of attracting new listeners to your podcast.

Take the time to figure out your name. Then, create a logo and cover art to serve as your “face.” If you cannot design it yourself, commission an artist to do it for you.

Episode Length.

How much time do you need to cover all of the points in your outline? 20? 30? Most podcasts will include at least an hour of content, while other podcasts only take up about half an hour.

The episode length will depend upon you, but make sure to get the feedback of your listeners.


Podcast listeners want to subscribe to a podcast that releases regular episodes so that they have something to look forward to. Before creating your first few episodes, lay down your podcast schedule.

You can post weekly, bi-weekly, or monthly. No matter what plan you choose, the most important thing is to stick to it.

Pick Your Podcast Format

There are several podcasting formats that you can choose from. You can start with one form, but you can always change it up as you go along to avoid boredom.

Here are the most common types of podcasting formats that you can start with:


A monologue is essentially a solo show, which allows you to create your podcast according to your own rules. If you don’t hire anyone else to edit your podcasts for you, you can also retain full rights to sponsorship and monetization.

However, starting with a solo show can make beginner podcasters feel that they are talking to themselves instead of talking to an audience. Thus, it’s helpful to imagine that you’re conversing with a silent listener while podcasting.


A co-hosted show can be done with friends or colleagues, which will get rid of the feeling that you’re talking to yourself. Having multiple people on the podcast can make it more fun, dynamic, and energetic.

Co-hosted shows can make room for debates, arguments, and simple banter that can make the listener feel that they’re part of the group. But unlike solo podcasts, co-hosted shows require income to be split.


Just like a radio drama, podcasts that come in drama form tell listeners a story. This format may require talented voice actors that can bring the storyline to life with just their voice. Moreover, it will need extensive editing to bring the whole story together.

There are other forms of podcasting, such as interviews, roundtable discussions, documentaries, and docu-dramas. The type of podcasting you choose will depend upon your goals, resources, and capabilities. 

Acquire Podcasting Equipment

You can start a podcast with the bare minimum, but it won’t be the best quality. Before you start your podcast, make sure you have the following equipment:

1.A Good Microphone

There’s nothing more annoying in a podcast than audio that is grainy or unclear. If you can only invest in one piece of equipment, choose a good microphone.

Get a mid to high-end microphone that can give you excellent quality and more control over the sound.


Headphones don’t need to be fancy when you start your podcast, but you can upgrade later on. Your existing headphones can do the job. Just make sure that they are fully functional and give you excellent audio.


You need a recording and editing software on your computer to pull your podcast together. If you don’t want to spend money on paid software yet, you can try free programs on the Internet.

Once you get the hang of podcasting, you may want to invest in better software that can give you more freedom for creativity. Check out this Karaoke Bananza article on microphones.

These are the three most crucial equipment for podcasting. You can also add the following accessories or devices in the mix:

  • Pop filter
  • Suspension boom
  • Mixer
  • Audio interface
  • Mic stand
  • Amplifier
  • Acoustic treatment
  • Shock mount

Frequently Asked Questions(FAQ’s)

1. What is a podcast and how does it work?

A podcast is similar to an audio song, there in songs they add music effects. In the podcast, a human speaks on a particular topic or discussion. Nowadays podcast has a boom on the internet as everyone is listening podcast of any topic instead of learning.

2. How do I start a podcast 2019?

To start your own podcast in 2019 you need:

  • Choose a topic of your niche
  • Define a layout(Description and presentation)
  • Audio Setup(A good microphone)
  • Plan your episodes accordingly
  • Record and test your episode
  • Edit if necessary
  • Publish your episode
  • Share your podcast channel on different platforms to get the audience.

3. How do you make a good podcast?

To get more audience to your podcast channel you need to choose the topic that has craze in the market and then the best equipment to get started. There is nothing needed much to make podcast only you should explore the topic as much as you can.

4. Are podcasts for free?

Yes, a podcast is absolutely free in most of the platforms on the internet. There are many websites that provide access to listen to the free podcast. Spotify like podcast channels needs subscription on a monthly or yearly basis.

5. Can you make money off a podcast?

Yes, if you have enough audience people will offer you sponsorship, product mentions, brand exposures etc. Only the thing you need to do is just focus on producing quality episodes on your podcast.


So here we have discussed the basics of podcast. Podcasting is an excellent form of content marketing, as well as a creative outlet for hobbyists. But whatever your goal is, podcasting takes a lot of commitment.

Also Read: Quick Guide to Digital Marketing in [2019]



Podcasting is an excellent form of content marketing, as well as a creative outlet for hobbyists.

"Mohammed Akheel is the founder of techsniff.He is a passionate blogger and well known seo tweaker,he loves innovative ideas."

Top Best Digital Marketing Tools for business in 2019

Previous article


Next article

You may also like

wordpress vs php


If you’re one of those entrepreneurs, who decided to take advantage of online platforms for their business but still confused about whether to ...


Leave a reply

Your email address will not be published. Required fields are marked *