Top 10 Google ranking Factors in 2019
SEO is the major factor while you have an online business with a website. As Google updates its algorithms regularly we need to have the latest information about the algorithms and its usage.SEO mainly focuses on generating organic traffic more and more.
Every business sets the goal of receiving more profits keeping all these factors behind. Basically businesses require more sales and leads.
Apart from google regularly updates its algorithms, it keeps some of the concepts clear and constant. It sets a base for the internet marketing strategies that can change the method of approaching but concept will be clear.
In this guide, we will share the top 10 ranking factors to rank in google. By the end of this guide, you will have an optimized site that can get more leads and sales.
Before we get into this guide let us know about some basics of Search Engine and Search Engine Optimization.
What is a Search Engine?
A search engine is a service on the internet that allows the users to search for the required queries via World Wide Web(WWW). Basically a user enters a phrase or keyword in search engine search bar then it provides you with the list of web content in search engine results in the form of websites, videos, images, documents, etc.
What is SEO?
Search Engine Optimization is a technique of getting more and more organic traffic through search results by optimizing websites, apps, etc.
SEO is essential in every business that has a website with the required content, that can drive traffic and that traffic generates leads and sales.
Below are the Top 10 Google Ranking factors in 2019
1.Secured websites(HTTPS vs HTTP)
4.Schema markup tool
7.Social and local business signals
10.Age of domain
Every individual site needs to be secured and safe, let us consider a user looking for the service and products online looks for the website with security that should not leak any personal information that means if a user is looking for “Nike sport shoes” when he confirms to buy it there he will see that the website which he is searching on has “HTPPS” (Hypertext transfer protocol). Before the domain name.
User’s trust is the primary thing that every business needs to focus on. Ex credit cards, debit cards, online payment gateway details.
Having a website with https looks more attractive and the user feels safe to browse that site.
Http sites can be browsed but some sniffers and attackers are more likely to get the information you provided easily by some actions on that particular site.
Now in this generation, mobile phones are the most used gadgets in the world. Every mobile phone has different dimensions and browser specifications.
Developing a website that can view compatible with every device. As of now, no internet service is cheap in India anyone can afford now no one is using computers and laptops for browsing the internet. Having a website that is compatible with browsing in every dimension of the device is likely to get more traffic.
You can optimize the website code or can contact your web developer for a mobile-friendly website.
3. Page speed:
Page speed is considered as the major impact in getting slow down of your business i.e most of the websites in this world has good loading speed. SEO experts suggest the website should be optimized in such a way that it should load in not more than 3 sec.
Google also focuses on page speed to rank a website. Even if the website has efficient and good content but the time to load is more than the website is not considered as optimized site.
4.Schema markup Code:
Schema markup is a piece of code that you put on your website. It can help your website to provide more information about your business.
It can be better to understand if you have ever used rich snippets for articles and blogs.
If you want to better understand this concept, see the image below.
I prefer every individual hosting a blog or website should use schema markup code.
We always heard that the “Content is King” statement is true because if we are providing content that matches the user’s problem can get your website more traffic and one more thing don’t just think of getting traffic focus on genuine pricing while selling our services.
As “content is king” consider “Lead as queen” If you provide quality content then there are more chances of getting conversions and also retained customers to your company.
Consistency is the most important factor in Blogs. If you are posting 2 articles per-week then maintain that consistency of posting with the same frequency even after getting profitable traffic.
When we write an article on the desired topic we choose. Keep in mind to write an article with a minimum of 1000 words or more than that. This doesn’t mean that write irrelevant content or rubbish things with keyword stuffing etc.
Provide qualitative content with a brief explanation of the requested topic. Don’t think of a number of words just explain the topic briefly that will be more than 1000 words.
7.Social and Local Signals:
Social networking platforms are more likely to drive countless traffic and that can increase google ranking. Most of the users on social networking platforms enjoy browsing for new facts and news. If the user likes the image of that post or the summary of the post then the user will definitely click on the link provided in the post.’
Whenever you publish an article on websites or blog don’t forget about social media platforms.
Likewise increase the traffic to your website with “word of mouth” and other offline platforms like posting your website or services banner, visiting cards, etc.
Backlinks are the main concept of off-page SEO. What actually quality backlink means is getting the backlink from a site that has high DA PA and low spam score(<25).
On the internet, we have many websites that provide the Backlinks list. Whenever you go for getting a backlink from any website check its DA PA and spam score.
Never trust on any website that provides the list of backlinks sites. Even they provide before proceeding first check its background details. If you submit site in high spam score website eventually your website also gets spammed.
Every blog reader loves to read the content with images or infographics about that topic that helps them better understand the concept.
When we write the article:
- Use the images with no copyright
- Create new images with canva and photoshop
When you insert the images inside the blog/article always remember to use the optimized images.
To optimize images you can use a website called TinyPNG or simply in photoshop. It will reduce almost very image size with the same quality.
How to save images in photoshop for website or blog?
- Click on the “new image“
- Create your image
- While saving Press Ctrl+Alt+Shift+S.
This will open a dialog box with size reduce options and also it shows an image with clarity adjustments.
Image optimization helps you in getting higher rankings in Google or any other search engine.
10.Age of domain
Domain age is the quality factor in getting you rank higher in google search results. Buying the domain for years does not increase SERP rankings.
Domain should be live and has content with keyword optimization, image optimization, quality content, etc.
Work on the website or blog. One thing is must never ever go for shortcuts in SEO, wait for the keywords to rank but provide the necessary content with qualitative information.
Frequently Asked Questions(FAQ’s)
How can I improve my Google ranking in 2019?
To improve your google ranking follow all the mentioned tips in this article also try to maintain low spam score and increase High DA PA with publishing your article on different platforms that can drive traffic to your website.
What are the 3 most important things that can make SEO better?
The 3 most important things in SEO :
- Make your website faster
- Maintain quality content
- Invest time in publishing your content on different platforms
- Get quality backlinks
- Optimize images
- Optimize titles, meta-titles, descriptions, etc.
What is the best SEO strategy for 2019?
SEO is the ocean you cannot predict what to do to get listed on the first page of search results in google but we can follow google’s notifications and another search engine algorithm’s to get succeed in SEO rankings. Follow the strategies listed in this article to get your website rank higher in the search engine.
In the above article, we have discussed on top 10 ranking factors in Google, If you follow all the tactics listed in this article I can assure you that your website will rank higher in the search engine result page.
Even after reading the article if you have any questions you can feel free to let me know through the comment section below.